13 — Deployment

Deploy anywhere.
Own everything.

Whether you're running a small VPS or enterprise cloud infrastructure, Relay is designed to deploy on your environment.

No platform restrictions · No vendor lock-in

01 — Deployment journey

From purchase
to production.

  1. Step 01

    Purchase

    Choose a plan and complete secure checkout.

  2. Step 02

    Receive source code

    Private repository access under your organization.

  3. Step 03

    Free initial deployment

    Our engineers deploy the first instance for you.

  4. Step 04

    Configure environment

    Environment variables, secrets, and reverse proxy.

  5. Step 05

    Connect Meta

    Wire your Meta Business number to the Cloud API.

  6. Step 06

    Configure AI

    Add your OpenAI or Anthropic key — stays on your server.

  7. Step 07

    Go live

    Team invited. Workspace live. First conversation.

  8. Step 08

    Grow

    Extend, customize, scale — on your schedule.

02 — Infrastructure

Choose your
infrastructure.

01

AWS

EC2, RDS Postgres, S3-compatible storage.

Deployment ready
02

Azure

VMs, Postgres flexible server, blob storage.

Deployment ready
03

Google Cloud

Compute Engine, Cloud SQL, GCS.

Deployment ready
04

DigitalOcean

Droplets and managed Postgres.

Deployment ready
05

Hetzner

Cost-effective EU compute and storage.

Deployment ready
06

Contabo

Budget-friendly dedicated VPS.

Deployment ready
07

Railway

Managed Postgres and Node runtimes.

Deployment ready
08

Render

Managed web services and workers.

Deployment ready
09

Coolify

Self-hosted PaaS on your own boxes.

Deployment ready
10

Docker

Reproducible container images.

Deployment ready
11

Ubuntu VPS

Any Linux host with SSH access.

Deployment ready
12

Bare metal

Rack in your office, on your VLAN.

Deployment ready

03 — System requirements

Everything you need,
nothing exotic.

  • 01

    Node.js

    v20 LTS or newer.

  • 02

    Postgres

    v15 or newer for the primary datastore.

  • 03

    Nginx

    Reverse proxy with TLS termination.

  • 04

    PM2

    Process manager for Node workers.

  • 05

    SSL certificate

    Let's Encrypt or your own CA.

  • 06

    Domain

    A subdomain pointed to your host.

  • 07

    Meta Business account

    Your own Business Manager and phone number.

  • 08

    AI API key

    OpenAI or Anthropic. Optional.

  • 09

    Ubuntu server

    22.04 LTS recommended.

04 — Configured for you

Everything
configured for you.

01

Free initial deployment

We'll deploy your first production instance.

02

SSL configuration

Secure HTTPS setup with automated renewals.

03

Reverse proxy

Nginx configuration and vhost templates included.

04

Environment configuration

Assistance with env variables and production setup.

05 — Production architecture

Production-ready
architecture.

Layer 01EDGE

Internet

Layer 02EDGE

Domain

Layer 03EDGE

Nginx

Layer 04APP

Relay backend

Layer 05APP

Postgres

Layer 06EXT

Meta Cloud API

Layer 07EXT

AI provider

Layer 08EXT

Backups

ops · relay.yourcompany.comhealthy · 41ms
# Sample production stack
- nginx  → TLS termination + reverse proxy
- pm2    → cluster mode, N workers
- node   → Relay backend (v20 LTS)
- pg     → Postgres 15 (managed or self)
- cron   → nightly pg_dump → S3-compatible
- meta   → Cloud API, your BM account
- ai     → BYOK (OpenAI / Anthropic)
BoringStandardPortableYours

06 — Migration

Migration
made simple.

Already using another WhatsApp CRM?

We'll help you migrate your business — data, templates, and team — without disrupting live conversations.

01

Customer data

Import contacts, conversations, and notes from your current CRM.

02

Meta configuration

Move your WhatsApp number and templates cleanly to your BM.

03

Templates

Rebuild or import approved templates without downtime.

04

Business settings

Team, roles, working hours, and routing rules brought over.

05

Deployment guidance

Step-by-step handover across environments.

06

Engineering support

Hands-on assistance from our team during cutover.

07 — After deployment

Need help
after deployment?

Our engineering team remains available whenever you need additional functionality — training, support, or custom modules built directly into your installation.

Phase 01

Deployment

Phase 02

Training

Phase 03

Support

Phase 04

Custom features

Phase 05

Updates

Phase 06

Business growth

08 — Deployment FAQ

Questions,
answered plainly.

Q.01How long does deployment take?
+

For most environments, the first production deploy takes a few hours end-to-end — provisioning, TLS, Meta connection, and smoke tests. Complex network setups can take a day. We handle it during your free initial deployment window.

Q.02Do you deploy the platform for us?
+

Yes. Every plan includes a free initial deployment performed by our engineering team on the infrastructure you choose.

Q.03Can I deploy on my own server?
+

Yes. Relay is designed to run on any Linux server you control — VPS, dedicated host, private VPC, or bare metal inside your office.

Q.04Can I migrate later?
+

Yes. Relay is standard Node.js and Postgres. Migrating to a new provider is a database dump, a repository clone, and updated environment variables.

Q.05Can I change hosting providers?
+

Yes, at any time. Ownership means portability — there are no proprietary formats or provider-specific dependencies.

Q.06Do I need Docker?
+

No, but it helps. Docker images are provided for reproducible deploys; if you prefer PM2 on Ubuntu, that's fully supported too.

Q.07Can I use shared hosting?
+

No. Relay requires a server where you can run Node.js processes and connect to Postgres — shared hosting doesn't provide that.

Q.08What if I need engineering help?
+

Support is included per your license, and our team is available for custom work, integrations, and infrastructure guidance whenever your business grows.

Deployment should be the
easiest part of
owning your software.

Free initial deploymentSelf-hostedLifetime ownership
  • One-time lifetime license
  • Complete source code
  • Self hosted
  • Unlimited users
  • Unlimited ownership
  • Free initial deployment
  • Engineering support
  • Official Meta Cloud API
  • Bring your own AI keys
  • Your database
  • Your server
  • Your customer data
  • No monthly platform fees
  • No vendor lock-in
  • Deploy anywhere
  • White label ready
  • Custom development available